For quite a long time I have been telling everyone that I actually still feel the same as I did when I was 16. By "everyone" I mean at least all the people in my circle of friends and acquaintances. And at least also all "other people", above all family members. And what I really meant was that the feeling is the same. So that the time between 16 and now possibly sounds much bigger than it feels.

There are a few basic approaches to online marketing. Here is an overview of the most important basic principles:

Choosing the marketing channel for your product or service:

9 tons of 40-year-old steel and 75 hp: The Lykke is our new ship and at the same time our start into a new adventure.

We discovered the ship in Hamburg at the beginning of June and already fell in love during the first inspection. The Lykke (Danish for "luck") is a Dutch steel displacement vessel and was built in 1980 by the Gruno shipyard. The model name is "Kruiser" but we have not yet found out the exact model number. Is it possibly a unique piece? We do not know.

One of my most important insights of the last years: Procrastination is cheating yourself. To procrastinate means that you waste your time in every way. You don't use it to do the things that need to be done, nor do you use it to properly relax and gather your strength. The truly worst form of procrastination, however, is pseudo-work. You may know the phenomenon: often you find yourself in a situation where you can't find the strength to pursue a thing effectively and instead you settle for minimally dealing with it in some way.

On 13.02.2022 I published this article. Within an hour of publication, the article appeared at #1 on Hacker News. I would like to show in this post how many hits I had as a result, what it brought in the long term and how you can do that at all.

A few days ago I came across this article. The author shows how to access a Drupal system in the backend with a Vue.js app. For authentication he uses an API key - and I find that dangerous. Here's why.

This is a call to mediocrity. Do things without intending to hit the big time. Do! Start! Don't think about the output, but make the way to your goal. Yes: all too often you've set out to do it, and yet you've failed again and again to meet your standards. Every text, every website, every important email: you've twisted words, deleted sentences, and rewritten. Often enough you crumpled things up afterwards and threw them away. But how much didn't get done in the first place?

Have you ever heard of the Fediverse? Not me. At least until a few days ago, when @hagengraf told me about his Instagram alternative Pixelfed on Twitter and in a blog post.

Leverage effects allow us to have an impact far beyond our actual size. They are a multiplier of our results. The effort I invest is multiplied by the leverage effect and added to the result.

Change is in the air.

It's been a while since I published the last blog post. But the time at the end of a year is a special time: it gives you a chance to shut down and take a fresh look at things with some distance. Unfortunately, the importance of distance from everyday life only becomes apparent when you've already gained that distance.