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In the rapidly evolving digital landscape, understanding the effectiveness of your online marketing efforts is crucial. One tool that has proven indispensable in this regard is Plausible Analytics. And at the heart of Plausible's tracking prowess lies the intelligent utilization of UTM parameters. In this article, we delve into the world of UTM parameters and explore their various types and applications within Plausible Analytics.
Plausible is a minimalistic and DSGVO-compliant alternative to Google Analytics. It works completely without cookies and is also open source. Quite a few good arguments. It's high time to turn my back on Google Analytics anyway, so I'm taking a closer look at Plausible
The goal: Give Plausible a chance and install my own Plausible server on a DigitalOcean droplet to track this website.